Market-led strategic change : making marketing happen in your organization
Title:
Market-led strategic change : making marketing happen in your organization
Author:
Piercy, Nigel.
ISBN:
9780750606707
Personal Author:
Publication Information:
Oxford ; Boston : Butterworth-Heinemann, 1992.
Physical Description:
416 pages : illustrations ; 24 cm.
Series:
The Marketing series
Marketing series (London, England)
General Note:
"First published by HarperCollins Publishing Ltd, 1991"--Title page verso.
Subject Term:
Electronic Access:
Table of contents http://www.gbv.de/dms/bowker/toc/9780750606707.pdf