Consumer behavior and marketing action
Title:
Consumer behavior and marketing action
Author:
Assael, Henry.
ISBN:
9780534925529
Personal Author:
Edition:
4th ed.
Publication Information:
Boston : PWS-KENT Pub., 1992.
Physical Description:
xx, 748 pages : illustrations (some color) ; 24 cm
Subject Term:
Electronic Access:
InhaltsverzeichnisTable of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=006530708&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://www.gbv.de/dms/hbz/toc/ht004238592.PDF
Inhaltsverzeichnis Consumer behavior and marketing action