Consumer behavior : implications for marketing strategy

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Consumer behavior : implications for marketing strategy

Title:

Consumer behavior : implications for marketing strategy

Author:

Hawkins, Del I.

ISBN:

9780256094091

Personal Author:

Hawkins, Del I.

Edition:

5th ed.

Publication Information:

Homewood, IL : Irwin, 1992.

Physical Description:

xv, 674 pages : illustrations (some color) ; 25 cm

Subject Term:

Consumer behavior -- United States.

Market surveys -- United States.

Consumer behavior -- United States -- Case studies.

Market surveys -- United States -- Case studies.

Consommateurs -- Comportement -- États-Unis.

Études de marché -- États-Unis.

Consommateurs -- Comportement -- États-Unis -- Cas, Études de.

Études de marché -- États-Unis -- Cas, Études de.

Consumer behavior. (OCoLC)fst00876238

Market surveys. (OCoLC)fst01010149

Geographic Term:

United States. (OCoLC)fst01204155

Added Author:

Coney, Kenneth A.

Copies:

Available:*

Library	Material Type	Item Barcode	Shelf Number	Copy	Status
Searching... 1:VCSD	1:GEN-BOOK	000053495	658.834 HAW	1	Searching... Unknown
Searching... 1:VCSD	1:GEN-BOOK	000051473	658.834 HAW	2	Searching... Unknown

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