Public relations is considered to be a key component of any successful business strategy course. This edition of Frank Jefkins' M & E Handbook provides those starting careers in the industry and those taking professional course with a guide to public relations practice. and case studies; a new glossary; post-1992 focus; and more material on sponsoring, TV and radio after the Broadcasting Act 1990, new IPR and PRCA codes. taking CIM courses.
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