Public relations : strategies and tactics

Library	Material Type	Item Barcode	Shelf Number	Copy	Status
Searching... 1:IIEMSA	1:GEN-BOOK	33168015693951	659.2 W667P 2000	1	Searching... Unknown
Searching... 1:VGBDX	1:GEN-BOOK	000007573	659.2 WIL	1	Searching... Unknown

Public Relations presents an engaging and comprehensive overview of the principles, concepts, and methods of public relations. The text distinguishes itself from other texts in the field through the inclusion of case studies that are as current as today's headlines. This latest edition pays particular attention to global issues, use of the Internet and other new technologies, and ethical issues in public relations.

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