Exploring marketing research

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Title:

Author:

Zikmund, William G.

ISBN:

9780030262180

Personal Author:

Zikmund, William G.

Edition:

7th ed.

Publication Information:

Fort Worth : Thomson Learning, 2000.

Physical Description:

xxxiii, 812 p. : ill. (some col.) ; 29 cm.

Series:

The Dryden Press series in marketing

The Dryden Press series in marketing.

Contents:

The role of marketing research -- Beginning stages of the research process -- Research designs for collecting primary data.

Subject Term:

Marketing research.

Marketing research. (OCoLC)fst01010284

Marketingforschung.

Electronic Access:

Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1514/99064502-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1514/99064502-d.html
Table of contents only http://catdir.loc.gov/catdir/enhancements/fy1514/99064502-t.html

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This comprehensive, practical, and extremely student-friendly market leader offers the most up-to-date coverage of the current marketing research issues available. Intended primarily for undergraduates, this best-seller emphasizes such important issues as total quality management and global marketing research, integrating both topics throughout the text.

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