Introduction: ethical foundations and perspectives -- The New York Times fires Jason Blair -- CNN in Baghdad -- The Time Warner colossus -- NBC and GM's Pickup -- The Wichita experiment -- Obesity epidemic -- Al Jeezera -- The Unabomber's manifesto -- Fabrication at the Globe -- Muhammad cartoon controversy -- Crisis in Darfur -- Covering the Middle East -- Stolen voice mail -- Risky foods -- Affirmative action in Michigan -- Distributing the Internet -- Sexism and World Cup Soccer -- Ten Weeks at Wounded Knee -- The Controversial Patriot Act Bloggers' code of ethics? -- A prostitute on page 12 -- Dead body photo -- Is that a guerilla I see? -- Selling students as a "Captive Audience"? -- DTC advertising: prescription drugs as consumer products? -- Shopping to save the world -- Making the same different: Branding -- Stereotyping attitude -- We all know her: the unattainable ideal -- Real beauty: responsible images? -- Pitching sex appeal -- A responsible parent? -- Marketing U.S. Latindad -- Gatekeepers: closing the door -- Shocking: the case for due diligence -- Blowing up the wall: advertising and editorial content -- Selling the game? -- The AAAA Standards of Practice -- Ethical vision: moral muteness and moral myopia -- What does it mean to serve clients well? -- A woman's place is. . . .? -- Diversity in advertising: what is it? Where is it? -- Mr. Ethics sells out -- Playing defense on the court[room] of public opinion? -- Indictments indicate corrupt lobbying -- A campaign pioneer? -- Your tax dollars at work -- A good thing? -- Wal-Marting across the Internet -- Who's the boss? -- "This news story is brought to you by . . ." -- A new client? -- Case 1: Friends? -- Case 2: The friendly journalist? -- The medical endorsement -- The long-distance client -- Tragedy at the mine -- Practicing good citizenship -- Thank you for smoking -- Pepsi challenged by rumors -- Swept away in the storm -- Hear it, feel it, do it -- Violence-centered -- The storyteller -- Comics for big kids -- Grand theft youth -- Copyright wars -- Deep trouble for Harry -- Super strip -- Superman walks again -- Reel history -- They call it paradise 000 Tragedy lite -- The league of literary makeovers -- The voice of America -- Fencing the net -- Frontal assault -- Rescue us.