Graphic communications : design through production

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Title:

Author:

Greenwald, Martin L., 1943-

ISBN:

9780827364592

Personal Author:

Greenwald, Martin L., 1943-

Publication Information:

Physical Description:

xx, 411 pages : illustrations ; 24 cm

Contents:

Introduction to Graphic Design and Printing Production Technology -- Historical Perspective of Graphic Communications -- Basic Typography -- Design Process -- Elements of Creative Graphic Design -- Fundamentals of Computer Graphics and Electronic Page Composition -- Digitizing Data -- Line and Halftone Illustrations -- Stripping and Plate Making -- Offset Printing and Postpress Fundamentals -- Designing for Production -- Design Professional Organizations and Associations -- Suggested Readings.

Subject Term:

Printing.

Graphic arts.

Graphic arts. (OCoLC)fst00946595

Printing. (OCoLC)fst01076612

Added Author:

Luttropp, John C.

Copies:

Available:*

Library	Material Type	Item Barcode	Shelf Number	Copy	Status
Searching... 1:RCBMF	1:REF-BOOK	000089288	686.2 GRE	1	Searching... Unknown
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Searching... 1:VCSD	1:GEN-BOOK	000051490	686.2 GRE	1	Searching... Unknown
Searching... 1:VGCT	1:GEN-BOOK	000039244	686.2 GRE	1	Searching... Unknown
Searching... 1:VGCT	1:GEN-BOOK	000039242	686.2 GRE	2	Searching... Unknown
Searching... 1:VGCT	1:GEN-BOOK	000039245	686.2 GRE	3	Searching... Unknown
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Summary

This book offers comprehensive coverage of each step of design through production, with reference to traditional processes and how they relate to current state-of-the-art technologies. Topics include typography, creative design, budgeting, scheduling, computer graphics, digital data, photographic imaging, image manipulation, CD-ROM technology, prepress, printing processes, with practical applications in designing for production. The elements of creative graphic design and the role of the computer as a basic design and problem solving tool emphasize the transference of skills.