Essentials of marketing

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Title:

Author:

Cant, M. C. (Michael Colin), 1957-

ISBN:

9780702177699

Edition:

3rd ed.

Publication Information:

Claremont [South Africa] : Juta, 2010.

Physical Description:

xi, 186 pages : illustrations ; 25 cm

Contents:

The field of marketing -- The marketing environment -- Marketing research -- Consumer and business behaviour -- Market segmentation, targeting and positioning -- Integrated marketing -- Marketing planning, implementation and control.

Subject Term:

Marketing -- South Africa.

Marketing. (OCoLC)fst01010167

Geographic Term:

South Africa. (OCoLC)fst01204616

Added Author:

Cant, M. C. (Michael Colin), 1957-

Copies:

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Library	Material Type	Item Barcode	Shelf Number	Copy	Status
Searching... IIEMSA	General Books	33168025453131	658.8 C229E 2010	1	Searching... Unknown
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Searching... VC Westville	Prescribed books	000056606	658.8 CAN	1	Searching... Unknown

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Summary

Marketing is a philosophy, an attitude, a perspective, and a management orientation that stresses customer satisfaction. This book introduces the fundamentals upon which effective marketing strategies are based. It contains a chapter on marketing planning, implantation and control. It is suitable for the marketing practitioners.