Title:
Principles of marketing
Author:
Kotler, Philip.
ISBN:
9780132390026
9780137128273
Personal Author:
Edition:
12th ed.
Publication Information:
Upper Saddle River, N.J. : Pearson/Prentice Hall, ©2008.
Physical Description:
xxxii, 599, [99] pages : illustrations (chiefly color) ; 29 cm
Abstract:
'Principles of Marketing' is organized around an innovative customer-value and customer-relationship framework.
Added Author: