Title:
The art of writing advertising
Author:
Higgins, Denis.
ISBN:
9780071410939
Personal Author:
Publication Information:
New York ; London : McGraw-Hill, 2003.
Physical Description:
125 pages : illustrations ; 23 cm
General Note:
Originally published: Lincolnwood, Ill.: Contemporary, 1965.
Contents:
William Bernbach -- Leo Burnett -- George Gribbin -- David Ogilvy -- Rosser Reeves.