The strategic management process -- Strategic direction -- Corporate governance and strategy -- Internal environmental analysis -- External environmental analysis -- Strategy formulation: long-term goals and generic strategies -- Strategy formulation: grand and functional strategies -- Aligning strategy with industry life cycle -- Strategic analysis and choice -- Strategy implementation and change management -- The drivers of strategy implementation -- The structural drivers and instruments for strategy implementation -- Continuous improvement through strategic control and evaluation -- Strategic management in not-for-profit organisations -- Strategic management concepts in the global marketplace.