Title:
Principles of marketing
Author:
Kotler, Philip.
ISBN:
9780273752431
9780132167123
Personal Author:
Edition:
14th ed., Global ed.
Publication Information:
Boston : Pearson Prentice Hall, 2012.
Physical Description:
637, [98] pages : color illustrations ; 29 cm
Contents:
pt. 1. Defining Marketing and the Marketing Process -- pt. 2. Understanding the Marketplace and Consumers -- pt. 3. Designing a Customer-Driven Strategy and Mix -- pt. 4. Extending Marketing.
Subject Term:
Added Author: