Marketing success stories : South African case studies

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Title:

Marketing success stories : South African case studies

Author:

Cant, M. C. (Michael Colin), 1957-

ISBN:

9780195994896

Edition:

7th ed.

Publication Information:

Cape Town : Oxford University Press, 2010.

Physical Description:

xi, 244 p. : ill. ; 25 cm.

Subject Term:

Marketing -- South Africa -- Case studies.

Added Author:

Cant, M. C. (Michael Colin), 1957-

Machado, Ricardo.

Copies:

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Marketing Success Stories 7e is a SA narrative edition for undergraduate students in retail and marketing, covering the strategies of well known SA companies that have, through a range of marketing interventions, repositioned themselves or grown market share.

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Summary

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