Marketing success stories : South African case studies

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Title:

Marketing success stories : South African case studies

Author:

Cant, M. C. (Michael Colin), 1957-

ISBN:

9780195994896

Edition:

7th ed.

Publication Information:

Cape Town : Oxford University Press, 2010.

Physical Description:

xi, 244 p. : ill. ; 25 cm.

Subject Term:

Marketing -- South Africa -- Case studies.

Added Author:

Cant, M. C. (Michael Colin), 1957-

Machado, Ricardo.

Copies:

Available:*

Library	Material Type	Item Barcode	Shelf Number	Copy	Status
Searching... IIEMSA	General Books	33168025572286	658.800968 C229M 2010	1	Searching... Unknown
Searching... IIEMSA	General Books	33168025567047	658.800968 C229M 2010	2	Searching... Unknown
Searching... VC Cape Town	General Books	000004943	658.800 MAR	1	Searching... Unknown
Searching... VC Cape Town	General Books	000003282	658.800 MAR	2	Searching... Unknown
Searching... VC Cape Town	General Books	000003205	658.800 MAR	3	Searching... Unknown
Searching... VC Durban North	General Books	000024214	658.800 MAR	5	Searching... Unknown
Searching... VC Durban North	General Books	000023855	658.800 MAR	7	Searching... Unknown
Searching... VC Nelson Mandela Bay	General Books	000041977	658.800 MAR	1	Searching... Unknown
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Searching... VC Pietermaritzburg	General Books	000093476	658.800 MAR	1	Searching... Unknown
Searching... VC Pretoria	General Books	000064879	658.800 MAR	1	Searching... Unknown
Searching... VC Sandton	General Books	000108844	658.800 MAR	1	Searching... Unknown
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Searching... VC Sandton	General Books	000108842	658.800 MAR	3	Searching... Unknown
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Searching... VC Sandton	General Books	000188635	658.800 MAR	5	Searching... Unknown
Searching... VC Westville	Prescribed books	000056604	658.800 MAR	1	Searching... Unknown
Searching... VEGA Bordeaux	General Books	000113846	658.8009 MAR	1	Searching... Unknown
Searching... VEGA Bordeaux	General Books	000006518	658.8009 MAR	2	Searching... Unknown
Searching... VEGA Bordeaux	General Books	000113918	658.8009 MAR	3	Searching... Unknown
Searching... VEGA Cape Town	Recommended Books	000035869	658.800 MAR	1	Searching... Unknown
Searching... VEGA Durban	Recommended Books	000012145	658.800 MAR	1	Searching... Unknown
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Searching... VEGA Durban	Recommended Books	000011395	658.800 MAR	3	Searching... Unknown
Searching... VEGA Durban	Recommended Books	000011384	658.800 MAR	4	Searching... Unknown
Searching... VEGA Durban	Prescribed books	000011391	658.800 MAR	5	Searching... Unknown
Searching... VEGA Pretoria	General Books	000135647	658.8 MAR	1	Searching... Unknown

Marketing Success Stories, 7th edition is a South African narrative edition covering the strategies of well-known local companies that have, through a range of marketing interventions, repositioned themselves or grown market share. The book not only covers the key aspects of the marketing mix, but also includes other issues such as innovation, advertising, and product development.

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