Title:
The end of advertising as we know it
Author:
Zyman, Sergio.
ISBN:
9780471429661
Personal Author:
Publication Information:
Chichester : Wiley, 2003.
Physical Description:
256 pages
General Note:
Originally published: 2002.
Abstract:
The author looks at TV spots, branding, packaging, celebrity spokespeople, sponsorships, publicity and customer service.
Subject Term:
Added Author: