Title:
Handbook of public relations
Author:
Skinner, J. C. (J. Chris)
ISBN:
9780195980226
Edition:
8th ed.
Publication Information:
Cape Town : Oxford University Press Southern Africa, ©2007.
Physical Description:
399 pages : illustrations, forms ; 24 cm
General Note:
Revised edition of: The handbook of public relations / Chris Skinner & Llew von Essen. 3rd ed. c1991.
Contents:
Fundamentals of public relations -- Public relations and the media -- The techniques of public relations -- Doing it right : a practical guide to protocol, business etiquette, and handling special events.
Geographic Term: