Introduction to business management : fresh perspectives
Title:
Introduction to business management : fresh perspectives
Author:
Botha, Stephné.
ISBN:
9781775783022
Publication Information:
Cape Town : Pearson, 2012.
Physical Description:
viii, 328 pages : illustrations ; 28 cm + 1 CD-ROM (4 3/4 in.)
General Note:
The CD-ROM for students contains more than 120 detailed answers to the end-of-chapter questions in the textbook to encourage revision; more than 130 multiple-choice questions to monitor understanding; case studies (written and video format) with questions to assess application; simulations provide real-world decision-making opportunities; keywords and chapter summaries from the book facilitate learning.
Contents:
The context of business -- What is business management? / Entrepreneurship and small business management / The business environment / The nature of management -- Getting to know management / Management theory and practice: past and present / Management competencies / The management tasks -- Planning / Organising / Leading / Control / The business functions -- Human resource management / Marketing / Financial management / Operations management / Managing it all