Title:
Applications in basic marketing : clippings from the popular business press
Author:
Perreault, William D., Jr.
ISBN:
9780072557985
Personal Author:
Edition:
2002-2003 ed.
Publication Information:
Boston, Mass. : McGraw-Hill/Irwin, ©2003.
Physical Description:
ix, 214 pages : illustrations ; 26 cm
Subject Term:
Added Author: