The handbook of public relations
Title:
The handbook of public relations
Author:
Skinner, J. C. (J. Chris)
ISBN:
9781868125661
9781868640355
Personal Author:
Edition:
4th ed.
Publication Information:
Halfway House : Southern Book Publishers, 1995.
Physical Description:
458 pages : illustrations ; 23 cm
Contents:
Scope and ethics of public relations ; Cross-cultural communication ; House journals ; Promotional activities ; Exhibitons and trade fairs ; Conferences and seminars ; Corporate image and corporate identity.
Subject Term:
Added Author: