Title:
Marketing research : a problem-solving approach
Author:
Sudman, Seymour.
ISBN:
9780079136701
9780071158626
Personal Author:
Publication Information:
Boston : McGraw-Hill, ©1998.
Physical Description:
xii, 737 pages : illustrations ; 26 cm + 1 computer disc (3.5 in.).
Series:
Irwin/McGraw-Hill series in marketing
Irwin/McGraw-Hill series in marketing.
Contents:
An overview of marketing research -- Sources of market research data -- Tools for primary data collection.
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Added Author: