Consumer behavior : building market strategy

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Title:

Author:

Hawkins, Del I.

ISBN:

9780071153249

9780256218954

Personal Author:

Hawkins, Del I.

Edition:

7th ed.

Publication Information:

Boston, Mass. : McGraw-Hill, 1998.

Physical Description:

xxv, 760 pages : illustrations ; 26 cm.

Series:

The Irwin/McGraw-Hill series in marketing

Irwin/McGraw-Hill series in marketing.

Abstract:

The major purpose of this text is to give students the knowledge and skills necessary to perform detailed consumer analysis in order to understand markets and develop effective marketing strategies.

Subject Term:

Consumer behavior -- United States.

Market surveys -- United States.

Added Author:

Best, Roger J.

Coney, Kenneth A.

Copies:

Available:*

Library	Material Type	Item Barcode	Shelf Number	Copy	Status
Searching... 1:VCSD	1:GEN-BOOK	000053479	658.834 HAW	1	Searching... Unknown
Searching... 1:VGBDX	1:GEN-BOOK	000006582	658.834 HAW	1	Searching... Unknown
Searching... 1:VGBDX	1:GEN-BOOK	000116164	658.834 HAW	2	Searching... Unknown

The aim of this text is to give students the knowledge and skills necessary to perform detailed consumer analysis, in order to understand markets and develop strategies. It covers ethics, global topics, demographics, sub-cultures, technology and includes exercises and case studies.

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