International marketing

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Title:

Author:

Terpstra, Vern.

ISBN:

9780030180224

Personal Author:

Terpstra, Vern.

Edition:

7th ed.

Publication Information:

Physical Description:

xxi, 968, 10, 8 pages : illustrations, map ; 24 cm + 1 map.

Series:

The Dryden Press series in marketing

Dryden Press series in marketing.

General Note:

Folded col. map inserted in pocket.

Subject Term:

Export marketing -- Management.

Added Author:

Sarathy, Ravi.

Copies:

Available:*

Library	Material Type	Item Barcode	Shelf Number	Copy	Status
Searching... 1:VCSD	1:GEN-BOOK	000051535	658.848 TER	1	Searching... Unknown
Searching... 1:VCSD	1:GEN-BOOK	000051534	658.848 TER	2	Searching... Unknown
Searching... 1:VCSD	1:GEN-BOOK	000052199	658.848 TER	3	Searching... Unknown
Searching... 1:VGBDX	1:GEN-BOOK	000051536	658.848 TER	1	Searching... Unknown

The Eighth Edition of this popular text has been completely revised, reflecting current developments in the field. Drawing on the extensive and unparalleled international marketing experience of its authors, International Marketing takes a comprehensive look at the environment, problems, and practices of today's international marketing arena. This text gives students a real-world taste of this dynamic field, preparing them for entry into the marketing workplace of the 21st century.

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