Essentials of contemporary advertising

Select an Action

Cover image for Essentials of contemporary advertising

Essentials of contemporary advertising

Title:

Essentials of contemporary advertising

Author:

Arens, William F.

ISBN:

9780071106276

Personal Author:

Arens, William F.

Publication Information:

Boston : McGraw-Hill Education, 2006.

Physical Description:

xxviii, 558 pages : illustrations (chiefly color), map, photographs ; 28 cm

Subject Term:

Added Author:

Schaefer, David H.

Electronic Access:

Table of contents http://catdir.loc.gov/catdir/enhancements/fy0626/2005057672-t.html

Copies:

Available:*

Library	Material Type	Item Barcode	Shelf Number	Copy	Status
Searching... VEGA Bordeaux	General Books	000006595	659.1 ARE	1	Searching... Unknown

Bound With These Titles

On Order

Summary

Summary

Essentials of Contemporary Advertising, 1/e by William Arens and David Schaefer explores the core principles that drive advertising, using a lively voice that goes beyond academic theory. The authors'goal was to present advertising as it is actually practiced and make the fundamentals accessible and relevant to the student's " real life." This approach truly transcends the conceptual and propels students into an exciting and practical dimension.

Copyright 2020 Sirsi Corporation - Portfolio Version 5.0.2