Harvard business review on the innovative enterprise.

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Title:

ISBN:

9781591391302

Publication Information:

Physical Description:

vii, 195 pages ; 21 cm.

Series:

The Harvard business review paperback series

Harvard business review paperback series.

General Note:

Includes index.

Contents:

Creativity under the gun / Teresa M. Amabile, Constance N. Hadley, and steven J. Kramer -- Tough-minded ways to get innovative / Andrall E. Pearson -- Breaking out of the innovation box / John D. Wolpert -- The sputtering R & D machine / Martha Craumer -- Inspiring innovation / Ellen Peebles -- The discipline of innovation / Peter F. Drucker -- Research that reinvents the corporation / John Seely Brown -- Creativity is not enough / Theodore Levitt.

Abstract:

"It's not enough to come up with great ideas - companies must ultimately turn those ideas into profits. This collection is full of tried-and-true specific managerial techniques, processes, and policies that set innovative leaders apart from their less successful competitors."--Jacket.

Subject Term:

Technological innovations.

Creative ability in business.

Research, Industrial.

Added Uniform Title:

Harvard business review.

Copies:

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Library	Material Type	Item Barcode	Shelf Number	Copy	Status
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Summary

It's not enough to come up with great ideas - companies must ultimately turn those ideas into profits. This collection offers specific managerial techniques, processes, and policies that set innovative leaders apart from their less successful competitors.