Title:
Marketing management.
Author:
Kotler, Philip.
ISBN:
9780131357976
9780136010074
9780136010036
9780136010067
Personal Author:
Edition:
13th ed. / Philip Kotler, Kevin Lane Keller.
Publication Information:
Upper Saddle River, N.J. : Pearson/Prentice Hall, ©2009.
Physical Description:
816 pages : illustrations (chiefly color) ; 28 cm + 1 DVD
General Note:
"Pearson international edition"--Cover.
Accompanied by: DVD entitled: Marketing management video gallery 2009, Test item file / Steven M. and Alyssa B. Cox and Instructor's manual with video guide / Ronald N. Borrieci.
Subject Term:
Added Title:
Marketing management video gallery 2009.