On brand
Title:
On brand
Author:
Olins, Wally, 1930-2014.
ISBN:
9780500511459
9780500285152
Personal Author:
Publication Information:
London : Thames & Hudson, 2003.
Physical Description:
256 pages : illustrations ; 24 cm
General Note:
On t.p. the "R" in title appears as the registered trademark symbol.
Abstract:
Wally Olins draws on a lifetime's experience to explain why it is time to throw the old mission statements away, what happens when a brand goes global, when we shouldn't automatically assume that the customer comes first and how it might be good news that branding is set to spread even further.
Subject Term: