Title:
Graphic design history
Author:
Heller, Steven.
ISBN:
9781581150940
Publication Information:
New York : Allworth Press, ©2001.
Physical Description:
341 pages : illustrations ; 25 cm
Contents:
Introduction : the beginning of history / American graphic design expression : the evolution of American typography / A history of design, a history of concerns / Construction work / Wheels of fortune / Two magazines of the turbulent '60s : a '90s perspective / Post-Saturday Evening Post : magazine design and its dis-contents / Esquire and its art directors : a survivor's tale / Kicking up a little dust
Lester Beall : a creative genius of the simple truth / On Merle Armitage : the impresario of book design / Heartfield in context / Peter Behrens : design's man of the century? / Lucien Bernhard : the master who couldn't draw straight / The search for Georg Olden / An eminent pre-modernist : the curious case of T.M. Cleland / H.N. Werkman : the outsider / Alvin Lustig : born modern
Fortunato Depero : cheering up the universe / Cipe Pineles : artist as art director / Massin ahead of time / Alexander Liberman : on overcoming aesthetics / The brand named Walter Landor : historical view / Helene Gordon-Lazareff : the tsarina who was Elle / A retrospective : Herbert Matter / Dan Friedman : the design world's favorite enigma / The visual thinker Henry Wolf!
For the voice / Bauhaus in Dessau / Piet Zwart's NKF catalog / The bald soprano / A brave new world : understanding deconstruction / The advertising of Magritte/the Magritte in advertising / Film posters by Moscow's Stenberg Brothers, 1923-33 / Souls on fire / Polemics and politics, American style / The rise and fall of design at a great corporation
Advertising : the mother of graphic design / Ad campaign of the century / A certain commitment : art and design at the Royal PTT / Renewal and upheaval : Dutch design between the wars / Interview with Louis Danziger
Abstract:
"Steven Heller and Georgette Balance have assembled an anthology of graphic design history in this collection of long-lost essays. Forty critical essays by leading writers, along with an interview with Louis Danziger, explore and define the unique developments, personages, and events that shaped the course of graphic design from its earliest beginnings at the turn of the twentieth century. Examining magazines such as Esquire, Avant Garde, and Fact; design styles such as Bauhaus, Dutch design, and Russian film posters; and designers from Georg Olden to Lucian Bernhard to Fortunato Depero, Graphic Design History offers a glance into the evolution of graphic design over the past century.
Culled from obscure, hard-to-find sources, the writings in this collection provide a resource for students, teachers, scholars, and practitioners of graphic design."--Jacket.