Cover image for Business management : a value chain approach
Title:
Business management : a value chain approach
Author:
Nieman, Gideon.
ISBN:
9780627025051
Publication Information:
Pretoria : Van Schaik Publishers, 2002.
Physical Description:
xxii, 457 pages
Contents:
1. Introduction to business management: a value chain perspective -- 2. Environmental analysis -- 3. The entrepreneurial process -- 4. Establishing a business -- 5. General management and leadership -- 6. Purchasing and inbound logistics -- 7. Production/operations management and outbound logistics -- 8. Marketing management -- 9. Financial management -- 10. Human resources management -- 11. Communication management -- 12. E-management and managing e-business -- 13. Managing diversity -- 14. Business ethics -- 15. International management and globalisation -- 16. Managing creativity and innovation: an intrapreneurial approach -- 17. Environmental management.
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