Marketing tourism in South Africa

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Title:

Author:

George, Richard

ISBN:

9780195982152

Personal Author:

George, Richard

Edition:

3rd ed.

Publication Information:

Cape Town : Oxford University Press Southern Africa, 2008.

Physical Description:

xvi, 496 pages ; 24 cm

Subject Term:

Tourism -- Marketing.

Copies:

Available:*

Library	Material Type	Item Barcode	Shelf Number	Copy	Status
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Searching... 1:RCPO	1:GEN-BOOK	000183841	338.479 GEO	1	Searching... Unknown
Searching... 1:RCPO	1:REC-BOOK	000183842	338.479 GEO	2	Searching... Unknown
Searching... 1:RCPO	1:GEN-BOOK	000060934	338.479 GEO	3	Searching... Unknown
Searching... 1:RCPO	1:REC-BOOK	000063175	338.479 GEO	4	Searching... Unknown
Searching... 1:VCCT	1:GEN-BOOK	002186574	338.479 GEO	1	Searching... Unknown
Searching... 1:VCDW	1:GEN-BOOK	000059198	338.479 GEO	1	Searching... Unknown
Searching... 1:VCDW	1:GEN-BOOK	000059008	338.479 GEO	2	Searching... Unknown
Searching... 1:VCDW	1:GEN-BOOK	000059197	338.479 GEO	3	Searching... Unknown

The text familiarizes the reader with the tourism industry in South African - its statistics, trends, main organizations and role-players. Each chapter is followed by a case study set in a Southern African environment. The new edition makes particular reference to the 2010 FIFA World Cup. The book has updated statistics, new case studies and a brand new chapter on corporate social responsibility.

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