Basic marketing : a global-managerial approach
Title:
Basic marketing : a global-managerial approach
Author:
Perreault, William D.
ISBN:
9780072288407
9780072281484
9780256209822
9780071158336
Personal Author:
Edition:
13th ed.
Publication Information:
Boston : Irwin/McGraw-Hill, ©1999.
Physical Description:
xxiv, 791, 31 pages : illustrations ; 29 cm + 1 computer optical disc (4 3/4 in.).
Series:
The Irwin/McGraw-Hill series in marketing
Irwin/McGraw-Hill series in marketing.
Subject Term:
Added Author: