Applications in basic marketing : clippings from the popular business press

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Title:

Applications in basic marketing : clippings from the popular business press

Author:

Perreault, William D.

ISBN:

9780075610335

Personal Author:

Perreault, William D.

Edition:

2001-2002 ed.

Publication Information:

Boston, Mass. : Irwin McGraw-Hill, ©2002.

Physical Description:

ix, 246 pages : illustrations ; 26 cm

Subject Term:

Marketing -- Management.

Added Author:

McCarthy, E. Jerome (Edmund Jerome)

Copies:

Available:*

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Summary

Summary

A set of market clippins from popular business publications, developed to accompany the Basic Marketing and Essentials of Marketing texts. They all report intersting case studies and issues relating to topics covered in the two texts and in first marketing courses.

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