Killer customers : tell the good from the bad and crush your competitors

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Title:

Killer customers : tell the good from the bad and crush your competitors

Author:

Selden, Larry.

ISBN:

9781591840428

9781591840077

Personal Author:

Selden, Larry.

Publication Information:

New York, N.Y. : Portfolio/Penguin, 2004.

Physical Description:

xix, 243 pages : illustrations ; 22 cm

General Note:

Previously published as Angel customers & demon customers : discover which is which and turbo-charge your stock.

Subject Term:

Customer relations.

Added Author:

Colvin, Geoffrey.

Electronic Access:

Table of contents http://catdir.loc.gov/catdir/toc/fy053/2005295694.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0720/2005295694-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0720/2005295694-d.html

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Library	Material Type	Item Barcode	Shelf Number	Copy	Status
Searching... 1:VGCT	1:GEN-BOOK	000039554	658.8 SEL	1	Searching... Unknown

One of the oldest myths in business is that every customer is a valuable customer. Even now, many businesses donÂt realize that some of their customers are deeply unprofitable, and that simply doing business with them is costing them money. Often the top 20 percent of customers generate almost all of a companyÂs profit, while the bottom 20 percent are actually destroying value.The cutting-edge companies featured in Killer Customers, in industries ranging from retail to manufacturing to financial services, are taking a fundamentally new look at how they treat their best and worst customers. More importantly, they are re-conceiving their companies as portfolios of customers.For corporate leaders, business managers, or small business owners, Killer Customersoffers a breakthrough plan to delight their best customers and drive consistently superior results.

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