Global marketing strategies

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Title:

Author:

Jeannet, Jean-Pierre.

ISBN:

9780395871621

Personal Author:

Jeannet, Jean-Pierre.

Edition:

4th ed.

Publication Information:

Physical Description:

xxi, 918 pages : illustrations ; 24 cm

Contents:

Introduction -- Understanding the global marketing environment -- Analyzing global marketing opportunities -- Developing global marketing strategies -- Designing global marketing programs -- Managing the global marketing effort.

Subject Term:

Export marketing -- Management.

Export marketing -- Management -- Case studies.

Marketing -- Management.

Added Author:

Hennessey, Hubert D.

Electronic Access:

Table of contents http://lcweb.loc.gov/catdir/toc/97-72494.html

Copies:

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Searching... 1:VCDBN	1:GEN-BOOK	000021694	658.848 JEA	2	Searching... Unknown
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Searching... 1:VCPE	1:GEN-BOOK	000040036	658.848 JEA	2	Searching... Unknown
Searching... 1:VCPE	1:GEN-BOOK	000040035	658.848 JEA	3	Searching... Unknown
Searching... 1:VCPMB	1:GEN-BOOK	000090229	658.848 JEA	1	Searching... Unknown
Searching... 1:VCPT	1:GEN-BOOK	000060111	658.848 JEA	1	Searching... Unknown
Searching... 1:VCSD	1:GEN-BOOK	000052177	658.848 JEA	1	Searching... Unknown
Searching... 1:VGCT	1:GEN-BOOK	000039232	658.848 JEA	1	Searching... Unknown

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Summary

The authors combine their teaching and professional experience to present students with an authoritative viewpoint of international and global marketing. The text reflects modern global marketing with managerial views, strategic focus, and coverage of global marketing that apply to managers from any industry sector or any country.