Microtrends : the small forces behind today's big changes

Select an Action

Title:

Microtrends : the small forces behind today's big changes

Author:

Penn, Mark J.

ISBN:

9781846140624

9781846140426

Personal Author:

Penn, Mark J.

Publication Information:

Physical Description:

xxi, 425 pages : illustrations ; 24 cm

Contents:

I. Love, sex, and relationships -- II. Work life -- III. Race and religion -- IV. Health and wellness -- V. Family life -- VI. Politics -- VII. Teens -- VIII. Food, drink, and diet -- IX. Lifestyle -- X. Money and class -- XI. Looks and fashion -- XII. Technology -- XIII. Leisure and entertainment -- XIV. Education -- XV. International -- Conclusion.

Abstract:

People have never been more sophisticated, more individualistic, or more knowledgeable about the choices they make in their daily lives. Yet it takes intensive, scientific study to find the logical patterns that underlie those choices.

Subject Term:

Social influence.

Social change.

Geographic Term:

United States -- Population -- Social aspects.

Added Author:

Zalesne, E. Kinney.

Electronic Access:

Table of contents http://catdir.loc.gov/catdir/toc/ecip0718/2007021359.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0742/2007021359-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0731/2007021359-d.html

Copies:

Available:*

Library	Material Type	Item Barcode	Shelf Number	Copy	Status
Searching... 1:VGBDX	1:GEN-BOOK	000114741	303.4973 PEN	1	Searching... Unknown

Bound With These Titles

On Order

Summary

Why the most important trends in the world today are the smallest ones. In Microtrends, Mark Penn, an expert with over thirty years' experience in finding and motivating niche groups, reveals the true trends in our society today, uncovering what's really popular (which is not what we might think is popular). In every case, the ideas shaping our world are relatively unseen - under-the-radar forces that can involve as little as one per cent of the population, yet their impact on society is huge. Aspiring Snipers, Exploding Ex-Cons, Shy Millionaires and Neglected Dads ...these are just some of the new trends named here for the first time. This groundbreaking book about the way people think and how they act explains where these movements have come from and their impact on how we live, how we vote, what we buy and what we want. Showing us how to become better trend spotters ourselves, it is invaluable for understanding our society better - for business, politics and individuals.