The big moo : stop trying to be perfect and start being remarkable

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Title:

Author:

Godin, Seth.

ISBN:

9781591841036

Publication Information:

Physical Description:

xxi, 183 pages ; 19 cm

Abstract:

Presents a group of business thinkers who draw on the philosophies of Seth Godin's Purple Cow, using case stories to illustrate the development and promotion of ideas which will embrace change, take risks, and stand out in the market.

Subject Term:

Marketing.

Marketing. (OCoLC)fst01010167

Added Author:

Godin, Seth.

Electronic Access:

Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0720/2005050909-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0720/2005050909-d.html

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Library	Material Type	Item Barcode	Shelf Number	Copy	Status
Searching... 1:VGCT	1:GEN-BOOK	000035182	658.8 GOD	1	Searching... Unknown
Searching... 1:VGCT	1:GEN-BOOK	000039730	658.8 GOD	2	Searching... Unknown

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Summary

Edited by Seth Godin. Most organisations are stuck in a rut. On one hand they understand all the good things that come with growth, one the other they are petrified that growth means change and change means risk. Godin has worked with 33 of the world's best business minds to answer the critical question: How do you make a business remarkable? The Big Moo is a simple book in the tradition of Fish and Don't Sweat the Small Stuff. Instead of lecturing, it tells stories that light the imaginative fire and encourages true innovation.