Marketing in South Africa : cases and concepts

Library	Material Type	Item Barcode	Shelf Number	Copy	Status
Searching... 1:IIEMSA	1:GEN-BOOK	33168015699123	658.80968 S613M 2002	1	Searching... Unknown
Searching... 1:VGBDX	1:GEN-BOOK	000005150	658.809 SIM	1	Searching... Unknown

This set of case studies aims to gather the best possible South African examples of marketing in theory and marketing in practice and was initiated in recognition of the need for case studies as a means of marketing training.

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Summary