Title:
Basic marketing : a global-managerial approach
Author:
Perreault, William D.
ISBN:
9780256139907
9870256139905
9780256206876
Personal Author:
Edition:
12th ed.
Publication Information:
Chicago : Irwin, c1996.
Physical Description:
1 v. (various pagings) : col. ill., col. maps ; 27 cm.1 v. (various pagings) : col. ill., col. maps ; 27 cm.
Series:
The Irwin series in marketing
Series Title:
The Irwin series in marketing
Subject Term:
Added Author: