Strategic marketing problems : cases and comments

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Title:

Author:

Kerin, Roger A.

ISBN:

9780131421844

9780131230309

Personal Author:

Kerin, Roger A.

Edition:

10th ed.

Publication Information:

Physical Description:

viii, 696 pages : illustrations (some color) ; 29 cm

Contents:

Previous ed.: 2001.

Subject Term:

Marketing -- Decision making -- Case studies.

Marketing -- Management -- Case studies.

Added Author:

Peterson, Robert A. (Robert Allen), 1944-

Copies:

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Library	Material Type	Item Barcode	Shelf Number	Copy	Status
Searching... 1:RCBMF	1:GEN-BOOK	000016773	658.802 KER	1	Searching... Unknown

For courses in Marketing Strategy, Marketing Management, and Strategic Marketing. This best-selling text is dedicated to the development of decision-making skills in marketing. It introduces concepts and tools useful in structuring and solving marketing problems, while extensive class-tested case studies provide an opportunity for those concepts and tools to be employed in practice.

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