Marketing and society; text and cases
Title:
Marketing and society; text and cases
Author:
Gist, Ronald R.
ISBN:
9780030892271
Personal Author:
Edition:
[2d ed.].
Publication Information:
Hinsdale, Ill., Dryden Press [©1974]
Physical Description:
xviii, 683 pages illustrations 25 cm.
Series:
The Dryden Press marketing series
Dryden Press marketing series.