Title:
Small business management : an entrepreneurial emphasis
Author:
Longenecker, Justin G. (Justin Gooderl), 1917-2005.
ISBN:
9780538890151
Personal Author:
Edition:
11th ed.
Publication Information:
Cincinnati : South-Western College Pub., c2000.
Physical Description:
xxxi, 701 p. : col. ill. ; 26 cm.
Contents:
Entrepreneurial opportunities -- Entrepreneurship in the new millenium -- Family business opportunities -- Franchising opportunities -- Startup and buyout opportunities -- Competitive advantage in the marketplace -- Developing the new venture business plan --The role of the business plan -- Developing the marketing plan -- Selecting the management team and form of organization -- Selecting a location and planning the facilities -- Accounting statements and financial requirements -- Finding sources of financing -- Small business marketing -- Customer loyalty and product strategy -- Pricing and credit strategies -- Promotional strategy -- Distribution channels and global markets -- Managing small business operations -- Social and ethical issues -- Professional management in the growing firm -- Managing human resources -- Quality management and the operations process -- Managing computer-based technology -- Financial management in the entrepreneurial firm -- Evaluating financial performance -- Managing the firm's assets -- Risk and insurance -- Exit strategies and beyond.
Abstract:
[In this book] you'll find practical concepts, realistic insights, and the proven resources you need to successfully manage and lead a small business. Learn how to maintain a competitive advantage without sacrificing a sense of integrity as you follow your entrepreneurial dreams. [This book provides] examples and practical applications facing small business owners and entrepreneurs today.
Subject Term:
Electronic Access:
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1513/99029259-b.htmlPublisher description http://catdir.loc.gov/catdir/enhancements/fy1513/99029259-d.html