Marketing success stories.

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Title:

Author:

Cant, M. C. (Michael Colin), 1957-

ISBN:

9780195718959

Edition:

3rd ed / edited by Michael Cant, Ricardo Machado, authors, Annamarie van der Walt [and others].

Publication Information:

Physical Description:

xii, 387 pages ; 23 cm

General Note:

Previous ed. entitled: New marketing success stories /edited by Annamarie van der Walt, Ricardo Machado. 1992.

Abstract:

Previous ed. entitled: New marketing success stories / edited by Annamarie van der Walt, Ricardo Machado. 1992.

Subject Term:

Marketing -- South Africa -- Case studies.

Added Author:

Cant, M. C. (Michael Colin), 1957-

Machado, Ricardo.

Van der Walt, Annamarie.

Added Title:

New marketing success stories.

Copies:

Available:*

Library	Material Type	Item Barcode	Shelf Number	Copy	Status
Searching... 1:RCBMF	1:GEN-BOOK	000046091	658.800 MAR	1	Searching... Unknown
Searching... 1:VCCT	1:GEN-BOOK	000000488	658.8 MAR	1	Searching... Unknown

This book provides 'real life' marketing strategies from some of the most successful South African companies. It affords a practical perspective on theoretical marketing concepts. Written in an accessible style, it will appeal not only to students but also to marketing practitioners interested in the experience of others.

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Summary

Summary