Title:
Graphic design : a concise history
Author:
Hollis, Richard.
ISBN:
9780500202708
Personal Author:
Publication Information:
New York : Thames and Hudson, 1994.
Physical Description:
224 pages : illustrations (some color) ; 21 cm.
Series:
World of art
World of art.
Contents:
From Graphic Art to Design 1890 to 1914. 1. The Art Poster. 2. The Beginnings of Design in Europe. 3. War and Propaganda 1914 to the 1920s -- The Avant-Garde and the Origins of Modernism 1914 to 1940. 4. Futurism and Italy. 5. Soviet Russia. 6. Germany. 7. The Netherlands -- National Tendencies until 1940. 8. Switzerland. 9. France. 10. Britain -- The Designer and the Art Director. 11. The United States in the 1930s. 12. War and Propaganda 1920s to 1945. 13. The United States 1945 to the 1960s -- Variants of Modernism in Europe. 14. Switzerland and Neue Graphik. 15. Italy and the Milanese Style. 16. France. 17. Northern Europe -- Psychedelia, Protest and New Techniques. 18. The Late 1960s -- New Waves: Electronic Technology. 19. The 1970s and After.
Abstract:
The story of graphic design is one of the most exciting and important in the history of 20th-century visual culture. From its roots in the development of printing, graphic design has evolved as a means of identification, information and promotion, to become a profession and discipline in its own right.
This authoritative documentary history begins with the poster and goes on to chart the development of word and image in brochures and magazines, advertising, corporate identity, television and electronic media, and the impact of technical innovations such as photography and the computer. With over 800 illustrations fully integrated within the text, this indispensable account is uniquely clear, comprehensive and absorbing.
Electronic Access:
Table of contents http://www.gbv.de/dms/bowker/toc/9780500202708.pdf