Global graphics : symbols : designing with symbols for an international market

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Title:

Author:

Miller, Anistatia R., 1952-

ISBN:

9781564965127

Personal Author:

Miller, Anistatia R., 1952-

Publication Information:

Physical Description:

191 pages : color illustrations ; 28 cm

Abstract:

"Unsure about what symbols to use in your design? This book examines the cultural meaning of symbols in more than forty countries throughout the world. Global Graphics: Symbols is packed with information on how the use of certain symbols will influence public response to advertising campaigns, annual reports, brochures, packaging, and more. Learn to avoid cultural taboos for using symbols in graphic design." "Global Graphics: Symbols is the single source for the meaning of symbols throughout the world."--Jacket.

Subject Term:

Added Author:

Brown, Jared M., 1964-

Copies:

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Library	Material Type	Item Barcode	Shelf Number	Copy	Status
Searching... 1:VGBDX	1:GEN-BOOK	000114421	741.6 MIL	1	Searching... Unknown

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Summary

For any graphic designer working with overseas clients, the first trick is understanding the culture and knowing how firmly traditional symbols are held, and how far the boundaries can and should be pushed to achieve the most effective design message for the project. This guidebook covers everything designers need to know about the national and international meaning of various traditional and not-so traditional cultural symbols, and their implications and associations. Chapters are arranged geographically by region and by country for an easy-to-navigate reference that source is packed with important symbol definitions and is illustrated with real-life graphic design examples of symbols in use in print, packaging, advertising, multimedia, environmental graphics and more.