Title:
Sports management : a guide to professional practice
Author:
Smith, Aaron, 1972-
ISBN:
9781864487510
Personal Author:
Publication Information:
St Leonards, N.S.W. : Allen & Unwin, 1999.
Physical Description:
xii, 282 pages : illustrations ; 23 cm
General Note:
Includes index.
Contents:
Introduction: Professional best practice management: structure of the book -- 1. Professionalism and the management of sport -- 2. The special features of sport -- 3. Strategic planning -- 4. Total quality management -- 5. Organisational culture and change management -- 6. Player management -- 7. Financial management -- 8. Marketing management -- 9. Facility management -- 10. Human resource management -- 11. Legal management -- 12. Structure management -- 13. Event management.
Abstract:
This text answers the question of whether sport is a cultural activity with its own business principles or just a commercial enterprise like any other. It applies best practice management techniques to this growing subject.
Added Author: