Retail management : a strategic approach

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Title:

Author:

Berman, Barry.

ISBN:

9780273768562

Personal Author:

Berman, Barry.

Edition:

12th ed., international ed.

Publication Information:

Physical Description:

619 pages : color illustrations ; 22 cm

General Note:

" ... special edition of an established title ... for the benefit of students outside the United States and Canada"--Cover.

Contents:

Part 1. An overview of strategic retail managment -- Part 2. Situation analysis -- Part 3. Targeting customers and gathering information -- Part 4. Choosing a store location -- Part 5. Managing a retail business -- Part 6. Merchandise management and pricing -- Part 7. Communicating with the customer -- Part 8. Putting it all together.

Subject Term:

Retail trade -- Management.

Added Author:

Evans, Joel R.

Copies:

Available:*

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Summary

For undergraduate and graduate retail management courses The text that helps students thrive in today's retailing industry. Without a predefined and well-integrated strategy, a retail firm may flounder as it's attempting to cope with the changing environment that surrounds it. Berman/Evans' reader-friendly text, Retail Management: A Strategic Approach, provides a strategic, decision-making approach that illustrates how retailers plan for, and adapt to, today's changing and complex retail environment.