Visual research : an introduction to research methodologies in graphic design

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Title:

Author:

Noble, Ian, 1960-2013.

ISBN:

9782940411603

9782940447268

Personal Author:

Noble, Ian, 1960-2013.

Edition:

2nd ed.

Publication Information:

Lausanne : AVA Academia, 2011.

Physical Description:

224 pages : color illustrations ; 30 cm.

Series:

Required reading range. Course reader

Required reading range. Course reader.

General Note:

Previous edition: 2005.

"AVA book."

Contents:

Why and how? -- Design literacy -- Analysis and proposition -- Theory in practice -- Audience and message -- Process and materials -- Synthesis.

Abstract:

Visual Research: An Introduction to Research Methodologies in Graphic Design (second edition) is a guide to the practice of researching for graphic design projects. This book explains the key terms and theories that underlie design research; examining the importance of audience, communication theory, semiotics and semantics. It features a range of case studies that demonstrate how the use of rigorous research methods can form the basis of effective visual communication and design problem solving, eschewing end product analysis for a discussion of the way research feeds into the design process. This edition also includes twelve new international case studies, end of chapter exercises, a new chapter on Visual Grammar and a foreword by Ellen Lupton, an internationally renowned graphic designer, writer, curator and educator.

Subject Term:

Graphic arts -- Research.

Added Author:

Bestley, Russell.

Electronic Access:

E-book - Full text from Dawsonera

Copies:

Available:*

Library	Material Type	Item Barcode	Shelf Number	Copy	Status
Searching... VEGA Pretoria	Recommended Books	000133526	741.607 NOB	1	Searching... Unknown

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Summary

Visual Research: An Introduction to Research Methodologies in Graphic Design (second edition) is a guide to the practice of researching for graphic design projects. This book explains the key terms and theories that underlie design research; examining the importance of audience, communication theory, semiotics and semantics. It features a range of case studies that demonstrate how the use of rigorous research methods can form the basis of effective visual communication and design problem solving, eschewing end product analysis for a discussion of the way research feeds into the design process. This edition also includes 12 new international case studies, end of chapter exercises, a new chapter on Visual Grammar and a foreword by Ellen Lupton, an internationally renowned graphic designer, writer, curator and educator.