Social psychology

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Title:

Social psychology

Author:

Baron, Robert A.

ISBN:

9780205372423

Personal Author:

Baron, Robert A.

Edition:

10th anniversary ed.

Publication Information:

Boston, MA : Pearson Eductaion, 2003.

Physical Description:

672 p : ill.

Contents:

Social psychology: the science of the social side of life -- Social cognition: how we think about the social world -- Social perception: perceiving and understanding others -- The self: answering the question "who am I?" -- Attitudes: evaluating and responding to the social world -- Stereotyping, prejudice, and discrimination: the causes, effects, and cures -- Interpersonal attraction and close relationships -- Social influence: changing others' behavior -- Prosocial behavior: helping others -- Aggression: its nature, causes, and control -- Groups and individuals: the consequences of belonging -- Social psychology: applying its principles to law, health, and business.

Subject Term:

Social psychology.

Added Author:

Byrne, Donn Erwin.

Copies:

Available:*

Library	Material Type	Item Barcode	Shelf Number	Copy	Status
Searching... RC Pretoria CBD	General Books	000065470	302 BAR	1	Searching... Unknown

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Summary

The tenth edition of Social Psychology continues to integrate classic and current research and present the research in a highly readable and engaging fashion. This classic text retains the hallmark of its own past success: up-to-date coverage of the quickly evolving subject matter written in a lively manner that has been embraced by hundreds of thousands of students around the world. The fascinating field of social psychology is pertinent to the lives of every reader; all students and lecturer's can take something personal from this edition and use it in their own life. - A new feature called Beyond the Headlines: As Social Psychologists See it take real-life news events and examine it from the field of social psychology. This feature illustrates how the topics can be applied to many aspects of human behaviour. - Another new feature ideas to Take With You is intended to highlight important concepts. At the end of every chapter, these concepts are focussed on because they are worthy and will impact the life of the student long after the course is completed. - The biological perspective has been embraced by much of the academic community and the authors discuss this perspective at nu