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Technotrends : an autoethnographic journey on the digital customer engagement of the South African brand, Mr Price
Title:
Technotrends : an autoethnographic journey on the digital customer engagement of the South African brand, Mr Price
Author:
Gold, Katey.
Personal Author:
Gold, Katey.
Publication Information:
2013.
General Note:
Dissertation (honours)--Independent Institute of Education, Sandton, 2013.
Corporate Subject:
Mr Price Group Limited.
Subject Term:
Marketing channels -- South Africa.

Brand name products -- South Africa -- Marketing.

Internet marketing -- South Africa.