Food health branding : exploring its influene on consumer perceptions and purchase behaviour using nature's choice as a point of reference
Title:
Food health branding : exploring its influene on consumer perceptions and purchase behaviour using nature's choice as a point of reference
Author:
Steffen, Katharina.
Personal Author:
Publication Information:
2014.
General Note:
Dissertation (honours)--Independent Institute of Education, Sandton, 2014.
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